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Company focus

Domestika
Product Improvement Medium Member-only

What features could Domestika add to its project galleries to increase engagement and inspire more user-generated content?

Prepared by NextSprints

15 mins
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Feature Prioritization User Segmentation Metrics Analysis E-learning EdTech Creative Industries User Engagement Community Building Product Improvement E-Learning UGC
Product Management Improvement Question: Enhancing Domestika's project galleries for increased user engagement and content creation

Introduction

To increase engagement and inspire more user-generated content in Domestika's project galleries, we need to explore innovative features that enhance the user experience and foster community interaction. I'll analyze the current state, identify key user segments and pain points, and propose targeted solutions to drive engagement and content creation.

Step 1

Clarifying Questions

  • Looking at Domestika's position as a learning platform, I'm curious about the current engagement metrics for project galleries. Could you share some insights on the average time users spend browsing galleries and the percentage of users who regularly contribute their own projects?

Why it matters: This helps us understand the baseline engagement and identify areas for improvement. Expected answer: Low browsing time (2-3 minutes) and contribution rate (5-10% of active users). Impact on approach: Would focus on features to increase browsing time and lower barriers to contribution.

  • Considering the creative nature of Domestika's courses, I'm wondering about the diversity of content in the project galleries. Can you tell me about the distribution of projects across different course categories and if there are any categories that are underrepresented?

Why it matters: Helps identify potential gaps in content and opportunities for targeted features. Expected answer: Uneven distribution, with some popular categories dominating the galleries. Impact on approach: Would consider features to promote diversity and highlight underrepresented categories.

  • Given the importance of community in online learning platforms, I'm interested in the current social features within the project galleries. What kind of interaction options do users currently have when viewing projects, and how frequently are these features used?

Why it matters: Determines the existing social engagement level and potential areas for enhancement. Expected answer: Basic features like comments and likes, with moderate usage. Impact on approach: Would focus on expanding social features to increase interaction and community building.

  • Considering Domestika's global reach, I'm curious about the platform's localization efforts. How does the current project gallery experience differ for users from various regions or language backgrounds?

Why it matters: Helps identify potential barriers to engagement for international users. Expected answer: Limited localization, primarily focused on a few major languages. Impact on approach: Would consider features to improve accessibility and relevance for diverse user groups.

Tip

Now that we've gathered some context, let's take a brief moment to organize our thoughts before moving on to user segmentation.

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NextSprints

Updated Mar 29, 2025