What features could Domo add to its mobile app to improve on-the-go data analysis capabilities?

Introduction

To improve Domo's mobile app for on-the-go data analysis, we need to focus on enhancing its core capabilities while addressing user pain points. I'll outline a strategic approach to identify key features that could significantly boost the app's effectiveness for mobile users.

Step 1

Clarifying Questions (5 mins)

• Looking at Domo's position in the business intelligence market, I'm curious about the primary use cases for the mobile app. Could you share insights on how users typically interact with data on their mobile devices compared to desktop?

Why it matters: Determines the focus areas for mobile-specific improvements Expected answer: Quick data checks and basic visualizations are common on mobile Impact on approach: Would prioritize speed and simplicity in feature design

• Considering the evolving nature of mobile work, I'm wondering about the current pain points users face with on-the-go analysis. What are the most common feedback items or feature requests from mobile users?

Why it matters: Identifies immediate opportunities for improvement Expected answer: Limited data manipulation capabilities and slow loading times Impact on approach: Would focus on enhancing data interaction and performance

• Given the competitive landscape in mobile BI tools, I'm interested in understanding Domo's unique value proposition. How does the mobile app currently differentiate itself from competitors like Tableau or Power BI?

Why it matters: Helps align new features with Domo's core strengths Expected answer: Strong in real-time data updates and collaboration features Impact on approach: Would build upon these strengths in new feature development

• Considering Domo's broader product strategy, I'm curious about the company's data-driven goals for the mobile app. What key metrics are you looking to improve with these new features?

Why it matters: Ensures alignment with overall business objectives Expected answer: Aiming to increase daily active users and time spent in the app Impact on approach: Would prioritize features that drive engagement and retention