What features could Eventbrite add to its mobile app to improve the on-site check-in experience for event organizers?

Introduction

To improve Eventbrite's mobile app for event organizers' on-site check-in experience, we need to focus on streamlining processes, enhancing efficiency, and providing real-time insights. I'll analyze user segments, identify pain points, propose solutions, and outline metrics for success.

Clarifying Questions

• Looking at Eventbrite's position in the event management space, I'm curious about the current market share and user base. Could you share some insights on Eventbrite's market position compared to competitors like Ticketmaster or Cvent?

Why it matters: Helps tailor solutions to Eventbrite's specific strengths and weaknesses. Expected answer: Eventbrite has a strong position in small to medium-sized events but faces competition in larger events. Impact on approach: Would focus on enhancing features for smaller event organizers while also considering scalability.

• Considering the mobile app's role in the check-in process, I'm wondering about the current adoption rate of the mobile app among event organizers. What percentage of organizers are actively using the mobile app for check-ins versus other methods?

Why it matters: Determines if we need to focus on increasing adoption or improving existing features. Expected answer: About 60% of organizers use the mobile app for check-ins. Impact on approach: Would balance between improving existing features and encouraging adoption.

• Given the importance of data in event management, I'm interested in understanding the current data collection and analysis capabilities of the app. What kind of data can organizers currently access in real-time during the check-in process?

Why it matters: Identifies potential areas for improvement in data-driven decision making. Expected answer: Basic attendance data is available, but limited real-time analytics. Impact on approach: Would explore adding more robust real-time analytics features.

• Considering the diverse nature of events, I'm curious about the types of events that most frequently use Eventbrite's mobile check-in feature. Are there particular event categories or sizes where mobile check-in is most popular?

Why it matters: Helps tailor solutions to the most frequent use cases. Expected answer: Most popular for conferences, workshops, and medium-sized social events. Impact on approach: Would prioritize features that cater to these event types while considering expansion to others.