In what ways can MakeMyTrip improve its mobile app's offline functionality to better serve users with limited internet access?

Introduction

I appreciate the opportunity to discuss how we can improve MakeMyTrip's mobile app offline functionality for users with limited internet access. This is a critical challenge in today's mobile-first world, especially in regions with inconsistent connectivity. I'll approach this by examining our user segments, identifying key pain points, generating innovative solutions, and proposing a strategic implementation plan.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking about the specific offline features currently available. Could you share what offline capabilities the app already offers?

Why it matters: Helps identify gaps and opportunities for improvement Expected answer: Basic itinerary viewing and offline maps Impact on approach: Would focus on expanding existing features vs. introducing entirely new ones

• Considering user behavior, I'm curious about the typical usage patterns in low-connectivity areas. What percentage of our users frequently experience limited internet access?

Why it matters: Determines the scale of the problem and potential impact Expected answer: Approximately 30-40% of users face connectivity issues regularly Impact on approach: Would prioritize offline features more heavily if a significant portion is affected

• Regarding pain points and market position, how does our offline functionality compare to our main competitors?

Why it matters: Identifies competitive advantages or areas for differentiation Expected answer: We're slightly behind in offline capabilities compared to key competitors Impact on approach: Would focus on innovative solutions to leapfrog competitors

• Thinking about company alignment, what are the key business metrics we're aiming to improve with this initiative?

Why it matters: Ensures solutions align with overall business objectives Expected answer: Increase in user engagement and retention in low-connectivity areas Impact on approach: Would prioritize solutions that directly impact these metrics