What features could Morning Consult add to its Economic Intelligence reports to make them more valuable for financial decision-makers?

Introduction

To improve Morning Consult's Economic Intelligence reports for financial decision-makers, we need to identify key features that will enhance their value proposition. I'll analyze the current product, user needs, and market trends to propose strategic improvements. Let's begin by clarifying some crucial aspects of the product and its ecosystem.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Morning Consult's Economic Intelligence reports likely serve a diverse range of financial professionals. Could you help me understand who the primary target users are within the financial decision-making space?

Why it matters: Determines the depth and breadth of economic data needed Expected answer: Primarily institutional investors and corporate strategists Impact on approach: Would focus on features supporting large-scale investment decisions and strategic planning

• Considering the rapidly changing economic landscape, I'm curious about the current update frequency of these reports. How often are the Economic Intelligence reports currently released, and what's the typical lag time between data collection and publication?

Why it matters: Influences the type of features we might add to improve timeliness Expected answer: Monthly reports with a 1-2 week lag time Impact on approach: Would explore real-time data integration or more frequent update cycles

• Given the complexity of economic data, I'm wondering about the current data visualization capabilities. What types of interactive or customizable visualizations are currently available in the reports?

Why it matters: Identifies potential gaps in data presentation and analysis tools Expected answer: Basic charts and graphs with limited interactivity Impact on approach: Would focus on advanced, interactive data visualization features

• Considering the competitive landscape, I'm thinking about Morning Consult's unique value proposition. What sets these Economic Intelligence reports apart from other market research providers like Bloomberg or Thomson Reuters?

Why it matters: Helps identify areas to further differentiate and add unique value Expected answer: Proprietary consumer sentiment data and political insights Impact on approach: Would leverage and expand on these unique data sources in new features