What new features could Qlik add to its NPrinting reporting tool to streamline report generation and distribution?

Introduction

To improve Qlik's NPrinting reporting tool, we need to focus on streamlining report generation and distribution. This task involves enhancing the user experience, automating processes, and optimizing the distribution channels. I'll outline a strategic approach to address these challenges and propose innovative features that could significantly improve the product.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking NPrinting might be primarily used by data analysts and business intelligence professionals. Could you confirm the primary user base and their key use cases?

Why it matters: Determines the complexity and technical depth of features we should consider. Expected answer: Primarily used by BI professionals and business analysts for regular reporting. Impact on approach: Would focus on advanced features for power users vs. simplification for casual users.

• Considering user behavior, I'm curious about the current report generation process. How long does it typically take users to create and distribute reports, and what are the main bottlenecks?

Why it matters: Identifies specific areas where we can focus our improvements. Expected answer: Report creation takes 1-2 hours on average, with formatting and data source connection being major pain points. Impact on approach: Would prioritize features that automate formatting and streamline data source connections.

• Regarding product lifecycle, where does NPrinting stand in terms of market adoption and feature maturity? Are we looking to expand the user base or deepen engagement with existing users?

Why it matters: Helps determine if we should focus on new features or refine existing ones. Expected answer: NPrinting is established but facing increased competition; looking to both retain users and attract new ones. Impact on approach: Would balance improving core functionalities with introducing innovative features to differentiate from competitors.

• In terms of company alignment, what are Qlik's key strategic goals for NPrinting in the next 12-18 months? Are there any specific metrics or OKRs we're aiming to improve?

Why it matters: Ensures our proposed features align with broader company objectives. Expected answer: Aiming to increase user engagement by 30% and reduce churn rate by 15%. Impact on approach: Would focus on features that encourage frequent use and improve user satisfaction.