Introduction
Improving Rappi's restaurant ordering experience for elderly customers is a critical challenge that requires a deep understanding of their unique needs and pain points. As we explore potential features to enhance user-friendliness, we'll need to consider accessibility, simplicity, and trust-building elements. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and evaluating solutions.
Step 1
Clarifying Questions
Why it matters: Helps identify unique opportunities or gaps in the market Expected answer: Rappi lags behind competitors in elderly user adoption Impact on approach: Would focus on differentiation and elderly-specific features
Why it matters: Determines the potential impact and prioritization of elderly-focused improvements Expected answer: Low percentage (5-10%) with infrequent usage (1-2 times per month) Impact on approach: Would emphasize onboarding and engagement strategies
Why it matters: Identifies baseline and areas for improvement Expected answer: Limited accessibility features implemented so far Impact on approach: Would prioritize fundamental accessibility enhancements
Why it matters: Aligns product improvements with company objectives Expected answer: Moderate priority, aiming for 20% growth in elderly users Impact on approach: Would balance elderly-specific features with broader improvements
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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