What features could make Rappi's restaurant ordering more user-friendly for elderly customers?

Introduction

Improving Rappi's restaurant ordering experience for elderly customers is a critical challenge that requires a deep understanding of their unique needs and pain points. As we explore potential features to enhance user-friendliness, we'll need to consider accessibility, simplicity, and trust-building elements. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and evaluating solutions.

Step 1

Clarifying Questions

• Looking at Rappi's current market position, I'm curious about the competitive landscape. Could you share insights on how Rappi's restaurant ordering compares to other food delivery apps in terms of elderly user adoption?

Why it matters: Helps identify unique opportunities or gaps in the market Expected answer: Rappi lags behind competitors in elderly user adoption Impact on approach: Would focus on differentiation and elderly-specific features

• Considering the elderly demographic, I'm wondering about their current usage patterns. What percentage of Rappi's user base is over 65, and how frequently do they currently use the app for restaurant ordering?

Why it matters: Determines the potential impact and prioritization of elderly-focused improvements Expected answer: Low percentage (5-10%) with infrequent usage (1-2 times per month) Impact on approach: Would emphasize onboarding and engagement strategies

• Thinking about accessibility needs, I'm interested in understanding any existing features tailored for elderly users. Has Rappi implemented any specific accessibility features for this demographic, and if so, what has been their impact?

Why it matters: Identifies baseline and areas for improvement Expected answer: Limited accessibility features implemented so far Impact on approach: Would prioritize fundamental accessibility enhancements

• Considering Rappi's broader strategy, I'm curious about the company's long-term goals for the elderly market. Is expanding the elderly user base a key strategic priority for Rappi in the next 1-2 years?

Why it matters: Aligns product improvements with company objectives Expected answer: Moderate priority, aiming for 20% growth in elderly users Impact on approach: Would balance elderly-specific features with broader improvements