What innovative features could Thryv add to its online scheduling tool to increase customer engagement?

Introduction

To increase customer engagement for Thryv's online scheduling tool, we need to identify innovative features that address user pain points and enhance the overall experience. I'll analyze the current product, user segments, and market trends to propose strategic improvements that align with Thryv's goals and user needs.

Step 1

Clarifying Questions

• Looking at Thryv's positioning as a business management platform, I'm curious about the primary use cases for the scheduling tool. Could you share more about the most common industries or business types using this feature?

Why it matters: This helps tailor solutions to specific user needs and workflows. Expected answer: Small service-based businesses like salons, consultants, and healthcare providers. Impact on approach: Would focus on industry-specific features and integrations.

• Considering the competitive landscape, I'm wondering about Thryv's current market position. How does our scheduling tool compare to standalone solutions like Calendly or integrated options in platforms like Square?

Why it matters: Identifies key differentiators and areas for improvement. Expected answer: Competitive in features, but less known than specialized tools. Impact on approach: Would emphasize unique selling points and marketing strategies.

• Given the focus on increasing engagement, I'm interested in current user behavior. What's the average frequency of use for the scheduling tool, and are there any notable drop-off points in the user journey?

Why it matters: Highlights specific areas to target for engagement improvements. Expected answer: Weekly usage for most businesses, with drop-offs during the booking confirmation process. Impact on approach: Would prioritize features that encourage more frequent use and streamline the booking flow.

• Thinking about Thryv's broader ecosystem, I'm curious about integration opportunities. How well does the scheduling tool currently connect with other Thryv features or third-party apps?

Why it matters: Identifies potential for creating a more cohesive user experience. Expected answer: Basic integrations exist, but there's room for improvement. Impact on approach: Would explore deeper integrations to increase the tool's value proposition.