What features could Wemakeprice add to its daily deals section to increase customer engagement and repeat visits?

Introduction

To increase customer engagement and repeat visits to Wemakeprice's daily deals section, we need to identify innovative features that align with user needs and market trends. I'll approach this challenge by first understanding the current product context, analyzing user segments and pain points, generating solutions, and proposing a prioritized implementation plan with clear success metrics.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking Wemakeprice might be facing increased competition in the daily deals space. Could you share insights on our current market position and primary competitors?

Why it matters: Determines if we focus on differentiation or doubling down on existing strengths. Expected answer: Moderate market share with 2-3 major competitors gaining ground. Impact on approach: Would emphasize unique features to stand out in the market.

• Considering user behavior, I'm curious about the current engagement patterns. What's our average user visit frequency, and how does it compare to our targets?

Why it matters: Helps identify the gap we need to bridge in terms of engagement. Expected answer: Users visit 2-3 times per week, target is 4-5 times. Impact on approach: Would focus on features that encourage more frequent check-ins.

• Regarding product lifecycle, where does Wemakeprice's daily deals section stand? Are we in growth, maturity, or reinvention phase?

Why it matters: Influences whether we prioritize user acquisition or retention strategies. Expected answer: Mature product looking for reinvention opportunities. Impact on approach: Would emphasize innovative features to reignite user interest.

• In terms of company alignment, what are the key performance indicators (KPIs) driving this improvement initiative?

Why it matters: Ensures our solutions directly contribute to overarching business goals. Expected answer: Increase in daily active users (DAU) and average revenue per user (ARPU). Impact on approach: Would prioritize features that drive both engagement and monetization.