What features could Quora add to its mobile app to increase user engagement and time spent on the platform?

Introduction

To increase user engagement and time spent on Quora's mobile app, we need to identify and implement features that enhance the user experience, provide value, and encourage more frequent and longer interactions. I'll approach this challenge by analyzing user segments, identifying pain points, generating solutions, and prioritizing implementations based on potential impact and feasibility.

Step 1

Clarifying Questions

• Looking at Quora's position in the Q&A space, I'm curious about the current user engagement metrics. Could you share some insights on the average daily active users (DAU) and time spent per session on the mobile app compared to the web platform?

Why it matters: This helps us understand if there's a significant gap between mobile and web engagement, guiding our focus areas. Expected answer: Mobile DAU is 30% lower than web, with 25% less time spent per session. Impact on approach: We'd prioritize features that bridge this gap and leverage mobile-specific capabilities.

• Considering Quora's content-driven nature, I'm wondering about the balance between content consumption and creation on the mobile app. What's the current ratio of readers to contributors, and how has this changed over the past year?

Why it matters: This helps determine if we should focus more on facilitating content creation or improving content discovery and consumption. Expected answer: 90% readers, 10% contributors, with a 5% increase in contributors over the last year. Impact on approach: We might focus on features that encourage more users to contribute content easily on mobile.

• Given the competitive landscape with platforms like Reddit and Stack Overflow, I'm curious about Quora's unique value proposition for mobile users. What do our users say is the primary reason they choose Quora over other Q&A platforms on mobile?

Why it matters: This helps us understand what core strengths to build upon and what gaps to address. Expected answer: Users value Quora for its expert answers and personal experiences, but find it less convenient for quick browsing on mobile. Impact on approach: We'd focus on features that highlight expert content and improve mobile browsing experience.

• Considering the potential for monetization, I'm interested in understanding the current state of Quora's ad platform on mobile. How does ad engagement on the mobile app compare to the web version, and what are the main advertiser pain points?

Why it matters: This helps us balance user experience improvements with potential revenue impact. Expected answer: Mobile ad engagement is 20% lower than web, with advertisers citing limited targeting options on mobile. Impact on approach: We might explore features that improve ad relevance and user experience simultaneously.