For Voices's custom audition feature, should we focus on increasing the number of auditions per job or improving the quality and relevance of each audition?

Introduction

The trade-off we're examining today is whether to focus on increasing the number of auditions per job or improving the quality and relevance of each audition for Voices's custom audition feature. This decision is crucial for optimizing the platform's effectiveness and user satisfaction. I'll analyze this trade-off by considering its impact on various stakeholders, evaluating key metrics, and proposing an experimental approach to guide our decision-making process.

Step 1

Clarifying Questions (3 minutes)

• Based on the current market dynamics, I'm thinking voice talent competition might be intensifying. Could you share insights on how our platform's growth has been trending in the past year?

Why it matters: Helps understand if we need to focus on attracting more talent or clients. Expected answer: Steady growth but increasing competition. Impact on approach: Would influence whether we prioritize quantity or quality of auditions.

• Considering our revenue model, I assume we take a percentage of each completed job. Is this correct, and are there any changes planned for our monetization strategy?

Why it matters: Directly impacts the trade-off between quantity and quality of auditions. Expected answer: Confirmation of the revenue model. Impact on approach: Would help determine if more auditions or higher-quality auditions would be more beneficial for revenue.

• Looking at user behavior, I'm curious about the average number of auditions clients typically review before making a selection. Do we have data on this?

Why it matters: Indicates whether clients are overwhelmed with choices or struggling to find suitable talent. Expected answer: Clients review X number of auditions on average. Impact on approach: Would help determine if we need to increase audition quantity or focus on relevance.

• From a technical perspective, I'm wondering about our current matching algorithm's capabilities. How sophisticated is our system in terms of matching voice talent to job requirements?

Why it matters: Influences the feasibility of improving audition quality and relevance. Expected answer: Details on the current algorithm's capabilities and limitations. Impact on approach: Would inform whether we need to invest in improving the matching algorithm or focus on increasing the talent pool.

• Regarding our product roadmap, where does this feature optimization fit in terms of priority? Are there any upcoming releases or initiatives that might impact this decision?

Why it matters: Helps align the trade-off decision with broader product strategy. Expected answer: Information on feature priority and related initiatives. Impact on approach: Would influence the timeline and resources we can allocate to this optimization.