Should Beyond Identity prioritize expanding integration options for its identity platform or focus on enhancing existing core authentication capabilities?

Introduction

The trade-off question at hand is whether Beyond Identity should prioritize expanding integration options for its identity platform or focus on enhancing existing core authentication capabilities. This scenario involves balancing the breadth of the platform's reach against the depth of its core functionality. I'll approach this analysis by examining the current product landscape, evaluating potential impacts, and designing experiments to inform our decision-making process.

Step 1

Clarifying Questions (3 minutes)

• Context: Based on the current market trends, I'm thinking security concerns are driving demand for robust identity solutions. Could you share more about the competitive landscape and where Beyond Identity currently stands?

Why it matters: Helps prioritize features that differentiate us from competitors Expected answer: We're a strong player but facing increased competition Impact on approach: Would influence whether to focus on unique integrations or core capabilities

• Business Context: Considering our revenue model, I assume we charge based on user authentications or integrations. Is this correct, and how does it impact our growth strategy?

Why it matters: Aligns product decisions with revenue generation Expected answer: Per-user pricing with additional charges for premium integrations Impact on approach: Could favor expanding integrations if it directly increases revenue

• User Impact: I'm thinking about our user segments. Are we primarily serving enterprise clients, or do we have a significant SMB or consumer base?

Why it matters: Different user segments may have varying needs for integrations vs. core capabilities Expected answer: Primarily enterprise, with growing SMB segment Impact on approach: Would tailor solution to meet enterprise needs while considering SMB growth

• Technical: Regarding our current architecture, how modular is our platform? Does expanding integrations require significant core changes?

Why it matters: Affects feasibility and resource allocation for each option Expected answer: Fairly modular, but some core changes needed for new integrations Impact on approach: Would influence timeline and resource requirements for integration expansion

• Resource: Considering our team structure, do we have dedicated integration and core authentication teams, or is there overlap?

Why it matters: Impacts our ability to pursue both options simultaneously Expected answer: Some overlap, but primarily separate teams Impact on approach: Could inform whether we can pursue a hybrid strategy or need to choose one focus