Should Peakon prioritize adding more survey customization options or improving the speed of survey completion?

Introduction

The trade-off we're examining today is whether Peakon should prioritize adding more survey customization options or improving the speed of survey completion. This decision is crucial for Peakon's product strategy, as it directly impacts user experience and data quality. I'll analyze this trade-off by considering user needs, business objectives, and technical feasibility.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Peakon is facing user feedback about survey flexibility and completion time. Could you share more about the specific pain points users are reporting?

Why it matters: Helps prioritize which aspect to focus on first Expected answer: Users want more customization but find longer surveys tedious Impact on approach: Would influence which option to prioritize based on user needs

• Business Context: Based on Peakon's current growth stage, I'm thinking this decision might impact our market positioning. How does this align with our current business strategy - are we focusing more on enterprise clients or SMBs?

Why it matters: Different client segments may have different needs and priorities Expected answer: Shifting focus towards enterprise clients Impact on approach: May lean towards customization if enterprise clients demand it

• User Impact: I'm considering the different user types interacting with our surveys. Can you clarify if we're primarily concerned with survey creators, respondents, or both?

Why it matters: Different user types may have conflicting needs Expected answer: Both are important, but respondent experience is critical Impact on approach: Might prioritize speed if respondent experience is key

• Technical Feasibility: Thinking about our current architecture, I'm wondering about the complexity of implementing more customization options. Could you give me an overview of any technical constraints we're facing?

Why it matters: Determines the feasibility and timeline of implementing changes Expected answer: Customization requires significant backend changes Impact on approach: Might favor speed improvements if customization is technically challenging

• Resource Allocation: Considering our current team structure, I'm curious about our capacity to tackle these improvements. Do we have dedicated teams for both customization and performance optimization?

Why it matters: Influences the feasibility of pursuing both options simultaneously Expected answer: Limited resources, need to focus on one area Impact on approach: Would prioritize based on team strengths and available resources