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Product Management Analytics Question: Measuring success of Peakon's employee engagement platform
Image of author vinay

Vinay

Updated Nov 19, 2024

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Asked at Peakon

12 mins

how would you measure the success of peakon's peakon core feature?

Product Success Metrics Medium Member-only
Metric Definition Data Analysis Strategic Thinking HR Tech SaaS Employee Experience
Product Analytics Success Metrics SaaS Employee Engagement

Introduction

Measuring the success of Peakon's core feature is crucial for understanding its impact on employee engagement and organizational performance. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

Peakon Core is an employee engagement platform that allows organizations to gather, analyze, and act on employee feedback. It's designed to help companies improve employee satisfaction, retention, and overall performance.

Key stakeholders include:

  1. HR leaders: Seeking to improve employee engagement and retention
  2. Company executives: Looking for insights to drive organizational performance
  3. Managers: Wanting to understand and improve team dynamics
  4. Employees: Desiring a voice in the organization and improved work environment

User flow:

  1. Employees receive regular surveys via email or mobile app
  2. They provide anonymous feedback on various aspects of their work experience
  3. Managers and HR leaders access dashboards to view aggregated results
  4. They can drill down into specific areas and create action plans based on insights

Peakon Core fits into the company's broader strategy of empowering organizations to create better workplaces through data-driven insights. It competes with platforms like Culture Amp and Qualtrics, differentiating itself through its continuous listening approach and advanced analytics capabilities.

Product Lifecycle Stage: Peakon Core is in the growth stage, with a established market presence but still expanding its user base and feature set.

Software-specific context:

  • Platform: Cloud-based SaaS solution
  • Integration points: HRIS systems, communication tools (e.g., Slack)
  • Deployment model: Rapid onboarding with customizable survey questions and reporting

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