Why has the average response rate for Peakon's engagement surveys dropped by 15% over the last month?

Understanding the Engagement Survey Response Rate Drop

The recent 15% decrease in Peakon's engagement survey response rate is a critical issue that demands immediate attention. This metric is a key indicator of employee engagement and the effectiveness of our feedback collection process. I'll approach this problem systematically to uncover the root cause and develop a comprehensive solution.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal factor. Has this drop coincided with any major holiday periods or company-wide events?

Why it matters: Seasonal patterns could explain temporary fluctuations. Expected answer: No significant seasonal events during this period. Impact on approach: If confirmed, we'd focus more on internal factors.

• Considering potential changes, have there been any recent updates to the survey platform or process?

Why it matters: Technical issues or UX changes could affect response rates. Expected answer: A minor update to the survey interface was implemented. Impact on approach: We'd prioritize investigating the impact of this update.

• Thinking about user segments, has the drop been consistent across all departments or employee levels?

Why it matters: Helps identify if the issue is localized or widespread. Expected answer: The drop is more pronounced in certain departments. Impact on approach: We'd focus on department-specific factors and communication channels.

• Reflecting on communication, have there been any changes in how we're promoting or reminding employees about the surveys?

Why it matters: Engagement often correlates with communication effectiveness. Expected answer: No significant changes in communication strategy. Impact on approach: We'd explore the effectiveness of current communication methods.