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Product Management Root Cause Analysis Question: Solving Zomato's sudden spike in partial order deliveries

There has been a sudden spike in partial order deliveries by Zomato. How would you solve it?

Problem-Solving Data Analysis System Thinking Food Delivery E-commerce Logistics
Food Delivery Root Cause Analysis Inventory Management Real-Time Systems

Introduction

The sudden spike in partial order deliveries by Zomato presents a critical challenge that requires immediate attention and a systematic approach to resolution. As we delve into this issue, we'll employ a structured framework to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development to tackle the partial order delivery problem effectively.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking this might be a recent phenomenon. When exactly did you first notice this spike in partial order deliveries?

Why it matters: Understanding the timeline helps identify potential triggers and correlations. Expected answer: Within the last week or two. Impact on approach: A sudden change suggests a recent system update or external factor.

  • Considering the nature of food delivery, I'm curious about the scale. What percentage increase in partial deliveries are we seeing compared to the baseline?

Why it matters: The magnitude of the issue informs the urgency and scale of our response. Expected answer: A 20-30% increase. Impact on approach: A significant increase would prioritize immediate action over gradual changes.

  • Given the complexity of Zomato's operations, I'm wondering about the geographic spread. Is this spike localized to specific regions or cities, or is it a nationwide phenomenon?

Why it matters: Localized issues might point to regional factors, while widespread problems suggest systemic issues. Expected answer: It's affecting multiple major cities. Impact on approach: Widespread issues would lead us to focus on central systems rather than local operations.

  • Thinking about the order fulfillment process, I'm curious about the stage at which orders are becoming partial. At what point in the delivery process are orders typically becoming incomplete?

Why it matters: This helps pinpoint where in the system the problem is occurring. Expected answer: Most partial deliveries are reported after the food has left the restaurant. Impact on approach: This would shift our focus to the delivery process rather than order placement or restaurant preparation.

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