Introduction
To improve Yelp's restaurant search, we need to enhance the user experience, increase engagement, and provide more accurate and personalized results. I'll outline a strategic approach to address these challenges, focusing on key user segments, pain points, and innovative solutions.
Step 1
Clarifying Questions (5 mins)
Why it matters: Helps identify unique selling points and areas for differentiation Expected answer: Yelp has higher engagement but faces challenges with user retention Impact on approach: Would focus on retention strategies and unique features
Why it matters: Informs prioritization of search features and UI improvements Expected answer: Price, cuisine type, and location are top filters, with increasing interest in dietary restrictions Impact on approach: Would emphasize these key filters and explore new categorization options
Why it matters: Aligns our improvement efforts with company goals Expected answer: Search-to-booking conversion rate, time spent on search results, and user retention Impact on approach: Would focus on solutions that directly impact these metrics
Why it matters: Identifies opportunities for advanced personalization and predictive features Expected answer: Basic AI for personalized recommendations, with plans to expand into more sophisticated applications Impact on approach: Would explore AI-driven solutions for improving search relevance and user experience
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
Subscribe to access the full answer
Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$66.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question