What is the app on your mobile device that you hate the most and how would you improve it?

Introduction

The app on my mobile device that I hate the most is the default Calendar app. While it serves its basic purpose of scheduling events, it falls short in many areas that could significantly improve productivity and user experience. I'll outline my approach to improving this app, focusing on enhancing its functionality, user interface, and integration capabilities.

Step 1

Clarifying Questions (5 mins)

• What are the primary use cases for the Calendar app?

Why this matters: Understanding the main scenarios helps prioritize improvements. Hypothetical answer: Scheduling events, setting reminders, and managing time. Impact: Focuses improvements on core functionalities.

• Who are the target users of the Calendar app?

Why this matters: Different user groups may have varying needs and pain points. Hypothetical answer: Primarily professionals and students managing busy schedules. Impact: Tailors solutions to specific user segments.

• What are the main competitors in the calendar app market?

Why this matters: Identifies potential features to incorporate or improve upon. Hypothetical answer: Google Calendar, Microsoft Outlook, and Apple Calendar. Impact: Guides feature development to stay competitive.

• What is the current market share and user retention rate of the app?

Why this matters: Indicates the urgency and scale of needed improvements. Hypothetical answer: 15% market share with a 60% monthly active user retention rate. Impact: Determines the balance between attracting new users and retaining existing ones.

Based on these answers, I'll assume that our primary focus is on improving the app for professional users, with a goal of increasing market share and user retention through enhanced functionality and user experience.