How would you improve Jupiter's money tracking so users come back every week?

Introduction

Jupiter lets users link their accounts at other banks through India's Account Aggregator (AA) framework and see their spending, budgets and balances in one place. Jupiter has said its AA-based money tracking crossed one million active users in 2025, which makes it one of its most-used features even among people who do not hold a Jupiter savings account. The challenge is depth: many users link accounts, look at a chart once and never return. This question asks how to improve the tracking experience so users come back every week. I'll clarify the goal, segment users, map pain points, generate and prioritise solutions, and define metrics.

Step 1

Clarifying Questions (5 mins)

• What does "improve" mean here? Assume the goal is weekly engagement with money tracking, because engaged trackers are more likely to adopt other Jupiter products.
• Who uses it today? Assume a mix of Jupiter account holders and "tracking-only" users who bank elsewhere.
• What data do we have? Bank transactions shared through AA with user consent, plus Jupiter's own account and card data. AA data refreshes are periodic, not real-time.
• Constraints? Consent must be explicit and renewable; data use must match the stated purpose. No selling of data.
• Business link? Tracking should lead naturally, not pushily, to products like Pots, Edge+ or investments.

Goal: increase the share of tracking users who return weekly, measured over a 12-week window.