Engagement is going down by 10% month on month for your product. What data /metrics would you look at?

Introduction

Addressing a 10% month-on-month engagement decline requires a comprehensive analysis of product success metrics. I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us identify the root causes of the engagement drop and develop targeted strategies for improvement.

Step 1

Product Context

Let's assume we're discussing a mobile fitness app that offers personalized workout plans, nutrition tracking, and social features. Key stakeholders include users (fitness enthusiasts), trainers (content creators), advertisers, and the company's leadership.

User flow:

1. Onboarding: Users create profiles, set goals, and input fitness levels.
2. Daily use: Log workouts, track nutrition, view progress, and interact with community.
3. Premium features: Access personalized plans, expert advice, and advanced analytics.

The app aligns with the company's strategy to promote healthier lifestyles through technology. It competes with other fitness apps by offering a more comprehensive, socially-driven experience.

Product lifecycle stage: Growth phase, with a established user base but still expanding features and market share.

Software-specific context:

• Platform: Native iOS and Android apps with a web dashboard
• Integration points: Wearable devices, nutrition databases, social media platforms
• Deployment model: Continuous integration/continuous deployment (CI/CD) with bi-weekly feature releases