what metrics would you use to evaluate skillshare's teacher recruitment program?

Introduction

Evaluating Skillshare's teacher recruitment program requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us assess the program's effectiveness and identify areas for improvement.

Step 1

Product Context

Skillshare's teacher recruitment program is a crucial initiative aimed at attracting high-quality instructors to create engaging courses on the platform. The key stakeholders include:

1. Potential teachers: Motivated by the opportunity to share knowledge and earn income
2. Existing students: Seeking diverse, high-quality courses
3. Skillshare: Aiming to grow its course catalog and user base
4. Competitors: Other online learning platforms vying for instructor talent

The user flow for potential teachers typically involves:

1. Discovery: Learning about Skillshare's teaching opportunities
2. Application: Submitting course proposals and instructor information
3. Onboarding: Receiving guidance on course creation and platform best practices
4. Course publication: Launching their first course on Skillshare

This program is integral to Skillshare's broader strategy of becoming the go-to platform for creative and professional skill development. Compared to competitors like Udemy or Coursera, Skillshare's focus on project-based learning and creative skills sets it apart.

In terms of product lifecycle, the teacher recruitment program is likely in the growth stage, as Skillshare continues to expand its course offerings and instructor base.