What are 10 important metrics for Spotify under engagement category? Which one would you improve? Why?

Introduction

Engagement metrics are crucial for Spotify's success as a music streaming platform. To address this product success metrics problem effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us identify the most important engagement metrics and determine which one to prioritize for improvement.

Step 1

Product Context

Spotify is a leading music streaming platform that offers users access to millions of songs, podcasts, and other audio content. The product allows users to stream music, create playlists, discover new artists, and share their listening habits with friends.

Key stakeholders include:

1. Users: Seeking a seamless music listening experience
2. Artists: Looking for exposure and revenue
3. Advertisers: Targeting engaged listeners (for free tier)
4. Spotify: Aiming for user growth, retention, and revenue

User flow:

1. Open app: Users launch Spotify on their device
2. Browse/Search: They navigate through curated playlists or search for specific content
3. Play: Users listen to their chosen content, with options to save, share, or skip
4. Engage: Interact with features like creating playlists, following artists, or using social features

Spotify's strategy focuses on personalization, content discovery, and expanding its audio offerings beyond music. Compared to competitors like Apple Music or Amazon Music, Spotify emphasizes its algorithmic recommendations and social features.

Product Lifecycle Stage: Mature growth. Spotify has a large user base but continues to innovate and expand into new markets and content types.