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Introduction
Defining the success of Strava's segment leaderboards is crucial for understanding the feature's impact on user engagement and the overall platform's growth. To approach this product success metric problem effectively, I'll follow a simple product success metric framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Strava's segment leaderboards are a core feature of the popular fitness tracking app, allowing users to compete against each other on specific routes or "segments." These leaderboards showcase the fastest times for runners and cyclists on particular stretches of road or trail.
Key stakeholders include:
- Users (athletes) - Motivated by competition and personal improvement
- Strava - Aims to increase engagement and user retention
- Advertisers - Interested in reaching active, engaged users
- Local businesses - Potential partners for segment sponsorships
User flow:
- Users record activities using Strava's app or compatible devices
- The app automatically matches recorded activities to known segments
- Users can view their performance on segment leaderboards, comparing their times to others
Strava's segment leaderboards fit into the company's broader strategy of fostering a community of athletes and encouraging friendly competition. This feature sets Strava apart from basic fitness tracking apps by adding a social and competitive element.
Compared to competitors like MapMyRun or Runkeeper, Strava's segment leaderboards offer a more robust and engaging competitive feature. The concept of segments and leaderboards has become synonymous with Strava in the fitness app market.
Product Lifecycle Stage: Strava's segment leaderboards are in the maturity stage. The feature is well-established and widely used, but there's still room for refinement and expansion to maintain user interest and engagement.
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