Introduction
To enhance Tradeshift Go's mobile user experience for on-the-go procurement, we need to identify key features that will streamline processes, improve efficiency, and address user pain points. I'll approach this by analyzing user segments, pain points, and potential solutions, focusing on the unique challenges of mobile procurement.
Step 1
Clarifying Questions (5 mins)
Why it matters: Helps tailor solutions to maintain or improve competitive edge Expected answer: Mid-tier player with 15% market share, competing with SAP Ariba and Coupa Impact on approach: Would focus on differentiation and unique mobile features
Why it matters: Determines the focus and priority of mobile-specific features Expected answer: 60% mobile usage, with shorter, more frequent sessions than desktop Impact on approach: Would prioritize quick, efficient mobile interactions
Why it matters: Directly informs which areas need the most improvement Expected answer: Slow approval processes, limited vendor management, poor data visualization Impact on approach: Would focus solutions on these specific areas
Why it matters: Ensures alignment of feature development with company goals Expected answer: Increase user engagement by 30%, reduce procurement cycle time by 25% Impact on approach: Would prioritize features that directly impact these metrics
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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