What features could be added to Tradeshift Go to enhance its mobile user experience for on-the-go procurement?

Introduction

To enhance Tradeshift Go's mobile user experience for on-the-go procurement, we need to identify key features that will streamline processes, improve efficiency, and address user pain points. I'll approach this by analyzing user segments, pain points, and potential solutions, focusing on the unique challenges of mobile procurement.

Step 1

Clarifying Questions (5 mins)

• Looking at Tradeshift Go's position in the procurement space, I'm curious about its current market standing. Could you share insights on our market share and primary competitors in the mobile procurement arena?

Why it matters: Helps tailor solutions to maintain or improve competitive edge Expected answer: Mid-tier player with 15% market share, competing with SAP Ariba and Coupa Impact on approach: Would focus on differentiation and unique mobile features

• Considering the mobile-first approach, I'm wondering about user behavior patterns. What percentage of our users primarily use the mobile app versus the desktop version, and what are the key differences in their usage patterns?

Why it matters: Determines the focus and priority of mobile-specific features Expected answer: 60% mobile usage, with shorter, more frequent sessions than desktop Impact on approach: Would prioritize quick, efficient mobile interactions

• Given the critical nature of procurement processes, I'm interested in understanding our current pain points. What are the top 3 user complaints or feature requests specifically related to the mobile experience?

Why it matters: Directly informs which areas need the most improvement Expected answer: Slow approval processes, limited vendor management, poor data visualization Impact on approach: Would focus solutions on these specific areas

• Thinking about the broader company strategy, I'm curious about our growth targets. What are the key performance indicators (KPIs) we're aiming to improve with these mobile enhancements?

Why it matters: Ensures alignment of feature development with company goals Expected answer: Increase user engagement by 30%, reduce procurement cycle time by 25% Impact on approach: Would prioritize features that directly impact these metrics