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Product Management Root Cause Analysis Question: Investigating Brex corporate card support response time increase
Image of author vinay

Vinay

Updated Nov 29, 2024

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Asked at Brex

15 mins

Why has the average response time for customer support tickets related to Brex corporate cards doubled in the past week?

Problem Solving Data Analysis Technical Understanding Fintech SaaS Corporate Services
Fintech Performance Optimization Root Cause Analysis Customer Support CRM Integration

Introduction

The doubling of average response time for customer support tickets related to Brex corporate cards in the past week is a critical issue that demands immediate attention. This sudden increase in response time not only affects customer satisfaction but also potentially impacts the overall efficiency and reputation of Brex's corporate card services. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might have been a recent system update or change. Has there been any significant software deployment or process change in the past two weeks?

Why it matters: Recent changes often correlate with performance issues. Expected answer: Yes, a new CRM system was implemented last week. Impact on approach: If confirmed, we'd focus on system integration and data migration issues.

  • Considering the scope, I'm wondering if this affects all types of support tickets or just a specific category. Can you provide a breakdown of response times by ticket category?

Why it matters: Helps isolate the problem to specific areas or identify if it's system-wide. Expected answer: The increase is primarily in billing-related tickets. Impact on approach: We'd investigate billing processes and related systems more closely.

  • Given the sudden change, I'm curious about staffing levels. Have there been any significant changes in the customer support team size or structure recently?

Why it matters: Staffing changes can directly impact response times. Expected answer: No major changes in team size, but there's been some recent turnover. Impact on approach: We'd look into training and onboarding processes for new staff.

  • Thinking about external factors, I'm considering if there's been a surge in ticket volume. Can you share data on the number of tickets received per day over the past month?

Why it matters: A spike in volume could explain longer response times if not matched with increased capacity. Expected answer: Ticket volume has increased by 30% in the past week. Impact on approach: We'd investigate the cause of the volume increase and capacity planning.

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