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Product Management Root Cause Analysis Question: Investigating increased KYC verification time for cryptocurrency exchange
Image of author vinay

Vinay

Updated Dec 3, 2024

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Why has the average time for Indodax's KYC verification increased from 2 days to 5 days this month?

Problem Solving Data Analysis Process Optimization Cryptocurrency Fintech Regulatory Compliance
Root Cause Analysis Operational Efficiency Cryptocurrency Exchange KYC Verification

Introduction

The increase in Indodax's KYC verification time from 2 to 5 days represents a significant operational challenge that could impact user experience and platform growth. I'll approach this issue systematically, focusing on identifying the root cause and developing both immediate and long-term solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a sudden influx of new users. Has there been a significant increase in new user registrations recently?

Why it matters: A surge in new users could overwhelm the existing verification process. Expected answer: Yes, there's been a 30% increase in new registrations. Impact on approach: If confirmed, we'd need to focus on scaling our verification capacity.

  • Considering potential system changes, have there been any recent updates to the KYC verification process or supporting infrastructure?

Why it matters: System changes could introduce bugs or inefficiencies. Expected answer: A new anti-fraud module was implemented last month. Impact on approach: We'd need to investigate if this module is causing delays.

  • Thinking about staffing, has there been any change in the team handling KYC verifications?

Why it matters: Staff changes could affect processing efficiency. Expected answer: Two team members left recently, and new hires are still in training. Impact on approach: We'd focus on team capacity and training improvements.

  • Regarding external factors, have there been any recent regulatory changes affecting KYC processes?

Why it matters: New regulations could require additional verification steps. Expected answer: No significant regulatory changes in the past quarter. Impact on approach: We'd rule out regulatory factors and focus on internal processes.

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