Why has the completion rate for Skillshare courses in the graphic design category fallen from 65% to 40% in the last quarter?

Introduction

The completion rate for Skillshare courses in the graphic design category has dropped significantly from 65% to 40% in the last quarter. This alarming decline requires a thorough investigation to identify the root cause and implement effective solutions. I'll approach this issue systematically, examining both internal and external factors that could be contributing to this problem.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonal factors at play. Has this drop coincided with any particular time of year or event?

Why it matters: Seasonal trends could explain temporary fluctuations in course completion rates. Expected answer: No significant seasonal correlation identified. Impact on approach: If seasonal, we'd focus on cyclical strategies; if not, we'd investigate other factors.

• Considering user segments, I'm curious about the demographics affected. Has the drop been consistent across all user groups, or are certain segments more impacted?

Why it matters: Identifying specific affected groups could point to targeted issues or changes. Expected answer: The drop is more pronounced among beginner-level users. Impact on approach: We'd focus on onboarding and early-stage user experience if beginners are most affected.

• Thinking about recent changes, have there been any significant updates to the course structure, content, or platform in the last quarter?

Why it matters: Recent changes could directly impact user behavior and course completion rates. Expected answer: A new course format was introduced at the beginning of the quarter. Impact on approach: We'd examine the new format's impact on user engagement and completion rates.

• Considering data integrity, has there been any change in how completion rates are measured or reported?

Why it matters: Ensures we're comparing apples to apples and not dealing with a measurement issue. Expected answer: No changes in measurement methodology. Impact on approach: If changed, we'd need to reassess our baseline; if not, we can focus on actual user behavior changes.