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Product Management Root Cause Analysis Question: Investigating increased delivery times for Udaan's grocery service in Bangalore

Asked at Udaan

15 mins

Why has the average delivery time for Udaan's grocery items in Bangalore increased from 2 days to 5 days over the past week?

Problem Solving Data Analysis Operational Thinking E-commerce Grocery Delivery Logistics
Data Analysis Root Cause Analysis Supply Chain Management Delivery Logistics E-Commerce Operations

Introduction

The sudden increase in Udaan's grocery delivery time in Bangalore from 2 to 5 days is a critical issue that demands immediate attention. This analysis will systematically investigate the root cause, considering both internal and external factors that could be impacting our delivery performance. We'll follow a structured approach to identify, validate, and address the underlying issues while keeping both short-term fixes and long-term strategic implications in mind.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a recent change in our logistics system. Has there been any update to our delivery management software in the past week?

Why it matters: Software changes can often lead to unexpected performance issues. Expected answer: Yes, there was a minor update. Impact on approach: If confirmed, we'd prioritize investigating the software update's impact.

  • Considering the scale of the change, I'm wondering if this is affecting all grocery items equally. Are we seeing consistent delays across all product categories, or are some more affected than others?

Why it matters: This helps us narrow down whether the issue is systemic or category-specific. Expected answer: The delay is more pronounced in perishable items. Impact on approach: If true, we'd focus on the supply chain for perishables specifically.

  • Given the localized nature of the problem, I'm curious about our warehouse operations. Have there been any changes in staffing or processes at our Bangalore warehouses recently?

Why it matters: Operational changes can significantly impact delivery times. Expected answer: There's been a 20% reduction in warehouse staff due to seasonal fluctuations. Impact on approach: This would lead us to investigate workforce management and efficiency.

  • Considering external factors, I'm thinking about potential changes in local traffic patterns. Has there been any major road construction or events in Bangalore affecting traffic flow?

Why it matters: External logistical challenges can cause delivery delays beyond our control. Expected answer: No significant changes in traffic patterns have been reported. Impact on approach: If confirmed, we'd shift focus to internal factors more heavily.

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