how would you measure the success of ajaib's ajaib core feature?

Introduction

Measuring the success of Ajaib's Core feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metrics problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Ajaib Core is a digital investment platform in Indonesia that allows users to invest in stocks, mutual funds, and other financial instruments. It's designed to democratize investing by providing easy access to financial markets for retail investors.

Key stakeholders include:

1. Retail investors (primary users)
2. Ajaib (the company)
3. Regulatory bodies (OJK - Financial Services Authority)
4. Partner financial institutions

User flow:

1. Sign-up and KYC: Users register and complete identity verification.
2. Funding: Users add funds to their Ajaib account.
3. Research and selection: Users explore investment options and educational content.
4. Trade execution: Users place orders to buy/sell securities.
5. Portfolio management: Users monitor and manage their investments.

Ajaib Core aligns with the company's mission to make investing accessible to all Indonesians, particularly millennials and first-time investors. It competes with traditional brokers and other fintech platforms like Bibit and Stockbit, differentiating itself through its user-friendly interface and educational content.

Product Lifecycle Stage: Growth phase - Ajaib is rapidly expanding its user base and feature set, focusing on user acquisition and engagement.

Software-specific context:

• Platform: Mobile-first approach with iOS and Android apps, web platform
• Integration points: Payment gateways, stock exchange APIs, banking systems
• Deployment model: Cloud-based infrastructure for scalability and security