Introduction
Measuring the success of Bibit's Core feature is crucial for understanding its impact on user engagement and the overall performance of the investment platform. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Bibit Core is a robo-advisory feature within the Bibit investment app, designed to help novice investors in Indonesia build diversified portfolios based on their risk tolerance and financial goals. Key stakeholders include:
- Users (primarily millennials new to investing)
- Bibit (the company)
- Regulators (OJK - Indonesian Financial Services Authority)
- Partner fund managers
The user flow typically involves:
- Risk assessment questionnaire
- Portfolio recommendation
- Fund allocation and investment
- Periodic rebalancing and performance tracking
Bibit Core aligns with the company's mission to democratize investing in Indonesia, competing with traditional mutual fund platforms and other fintech apps like Ajaib and Bareksa. The product is in the growth stage, focusing on user acquisition and engagement.
As a software product, Bibit Core relies on:
- A robust backend for portfolio optimization algorithms
- Integration with payment gateways and fund managers
- Mobile app deployment for Android and iOS
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