what metrics would you use to evaluate bibit's user onboarding process?

Introduction

Evaluating Bibit's user onboarding process requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the onboarding process's performance and identify areas for improvement.

Step 1

Product Context

Bibit is a robo-advisor app that aims to make investing accessible to young Indonesians. The user onboarding process is crucial for Bibit as it's the first touchpoint for potential investors and sets the stage for their entire investment journey.

Key stakeholders include:

1. Users (primarily young, first-time investors)
2. Bibit's product team
3. Regulatory bodies (OJK - Indonesia's Financial Services Authority)
4. Bibit's marketing team

The user flow typically involves:

1. App download and installation
2. Account creation (personal information, KYC)
3. Risk profile assessment
4. Initial investment setup

This onboarding process is critical to Bibit's broader strategy of democratizing investing in Indonesia. Compared to competitors like Ajaib or Bareksa, Bibit's focus on simplicity and education during onboarding sets it apart.

In terms of product lifecycle, Bibit's onboarding process is in the growth stage. It's established but continually evolving to meet user needs and regulatory requirements.

As a software product, key considerations include:

• Platform: Mobile-first approach (iOS and Android)
• Integration points: KYC verification, payment gateways
• Deployment model: Regular app updates through app stores