Introduction
The trade-off we're examining today is whether expanding the Epic Games Store catalog is worth potential quality control issues. This scenario involves balancing the desire for a larger game selection against the risk of compromising the store's reputation for curated, high-quality content. I'll analyze this trade-off by considering the impact on various stakeholders, evaluating key metrics, and designing an experiment to inform our decision-making process.
I'd like to outline my approach to this analysis and ensure we're aligned on the key areas I'll be covering. I'll start with clarifying questions, identify the trade-off type, and then dive into product understanding, hypothesis formation, metrics identification, experiment design, and ultimately, a recommendation with next steps. Does this approach work for you?
Step 1
Clarifying Questions (3 minutes)
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What is the current size of the Epic Games Store catalog, and what's our target growth rate?
- Why it matters: Understanding the scale helps assess the potential impact of expansion.
- Hypothetical answer: Currently 1,000 games, aiming for 20% growth annually.
- Impact: A larger catalog might require more robust quality control measures.
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How does our current quality control process work, and what resources are allocated to it?
- Why it matters: Identifies potential bottlenecks in scaling quality control.
- Hypothetical answer: Manual review process with a team of 10, taking 1-2 weeks per game.
- Impact: May need to consider automated tools or increased staffing for expansion.
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What percentage of our revenue comes from top-tier games versus long-tail content?
- Why it matters: Helps balance quality versus quantity in catalog expansion.
- Hypothetical answer: 80% of revenue from top 20% of games.
- Impact: Might suggest focusing on high-quality titles rather than sheer volume.
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What are our users' primary complaints about the current game selection?
- Why it matters: Identifies gaps that expansion could address.
- Hypothetical answer: Limited indie game selection and niche genres.
- Impact: Could guide targeted expansion in specific areas.
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How do our competitors handle quality control for larger catalogs?
- Why it matters: Provides industry context and potential best practices.
- Hypothetical answer: Mix of automated tools, user ratings, and selective manual review.
- Impact: Might inform a hybrid approach to quality control as we expand.
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