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Product Management Success Metrics Question: Evaluating Epic Games' cross-platform play feature effectiveness
Image of author vinay

Vinay

Updated Nov 19, 2024

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how would you define the success of epic games's cross-platform play feature?

Product Success Metrics Medium Member-only
Metric Definition Stakeholder Analysis Product Strategy Gaming Software Development Online Services
User Engagement Success Metrics Multiplayer Cross-Platform Gaming Epic Games

Introduction

Defining the success of Epic Games' cross-platform play feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product feature, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Epic Games' cross-platform play feature allows players on different gaming platforms (e.g., PC, PlayStation, Xbox, Nintendo Switch, mobile) to play together in the same game sessions. This feature is primarily implemented in Epic's popular title Fortnite, but also extends to other games using the Epic Online Services.

Key stakeholders include:

  1. Players: Seeking seamless gaming experiences with friends across platforms
  2. Game developers: Looking to expand their player base and increase engagement
  3. Platform holders (Sony, Microsoft, Nintendo): Balancing ecosystem control with player demands
  4. Epic Games: Aiming to increase player engagement and strengthen its position in the gaming industry

User flow:

  1. Player logs into their Epic account on their chosen platform
  2. Selects a game mode and initiates matchmaking
  3. System matches players across different platforms based on skill level and other factors
  4. Players join the same game session regardless of their platform

This feature aligns with Epic's broader strategy of breaking down barriers in the gaming ecosystem and creating a more unified gaming experience. It also supports their goal of building a comprehensive game development and publishing platform.

Competitors like Microsoft (with Xbox Live) and Steam have implemented similar features, but Epic's implementation is notable for its wide platform support and integration with popular titles.

The cross-platform play feature is in the growth stage of its product lifecycle, with ongoing expansion to more games and refinement of the user experience.

Software-specific context:

  • Platform/tech stack: Built on Epic's proprietary online services infrastructure
  • Integration points: Requires cooperation with platform holders and integration with their online systems
  • Deployment model: Cloud-based service with client-side integration in games

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