How might we evolve Fortnite's building mechanics to keep them fresh and exciting for long-time players?

Introduction

Evolving Fortnite's building mechanics to keep them fresh and exciting for long-time players is a critical challenge for maintaining the game's competitive edge and player engagement. As we dive into this product improvement case, we'll explore user segments, pain points, and innovative solutions to enhance the core gameplay experience. Let's begin by clarifying some key aspects of the current situation.

Step 1

Clarifying Questions (5 mins)

• Looking at Fortnite's position in the market, I'm thinking about its maturity and player base evolution. Could you provide insights into the current player demographics and how they've shifted since launch?

Why it matters: Understanding player evolution helps tailor building mechanics to the right audience. Expected answer: Core player base aging, with a mix of veterans and newcomers. Impact on approach: Would focus on solutions that cater to both experienced and new players.

• Considering the competitive landscape, I'm curious about player retention trends. How has the average playtime per session and monthly active users changed in the past year?

Why it matters: Determines if we need to focus more on re-engagement or deepening existing engagement. Expected answer: Slight decline in average playtime, stable MAU. Impact on approach: Would prioritize features that increase session length and frequency.

• Examining the current building mechanics, I'm wondering about player skill distribution. Can you share data on the percentage of players who regularly use advanced building techniques versus those who struggle with basic structures?

Why it matters: Helps identify the skill gap and potential frustration points in the current system. Expected answer: 20% advanced builders, 50% intermediate, 30% beginners. Impact on approach: Would consider solutions that cater to different skill levels while maintaining competitive balance.

• Thinking about Fortnite's cross-platform nature, I'm curious about performance differences. How does building performance and usage vary across different platforms (PC, console, mobile)?

Why it matters: Ensures that any new mechanics are feasible and enjoyable across all platforms. Expected answer: PC players build most efficiently, mobile least. Impact on approach: Would focus on solutions that work well across platforms or platform-specific enhancements.