How can Electronic Arts enhance player customization options in The Sims to make it more inclusive?

Introduction

To enhance player customization options in The Sims and make it more inclusive, we need to analyze the current state of the game, identify key user segments, and develop innovative solutions that cater to a diverse player base. I'll approach this challenge by examining user needs, pain points, and potential improvements that align with Electronic Arts' broader objectives.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current state of customization in The Sims. Could you provide more information on the existing customization features and which aspects players find most limiting?

Why it matters: Helps identify gaps in current offerings and prioritize improvements. Expected answer: Limited options for diverse body types, skin tones, and cultural representations. Impact on approach: Would focus on expanding these specific areas of customization.

• Considering user behavior, I'm curious about the importance of customization to player engagement. Do we have data on how much time players spend customizing their Sims versus other gameplay activities?

Why it matters: Determines the potential impact of enhancing customization options. Expected answer: Players spend a significant portion (e.g., 30-40%) of their time on customization. Impact on approach: Would prioritize depth and breadth of customization features.

• Thinking about product lifecycle and company alignment, where does enhancing inclusivity in The Sims fit into EA's broader strategy and current product roadmap?

Why it matters: Ensures our solutions align with company goals and resource allocation. Expected answer: High priority initiative, part of a company-wide push for diversity and inclusion. Impact on approach: Would consider cross-product synergies and long-term scalability.

• Regarding external factors, how has the competitive landscape evolved in terms of inclusive character customization in life simulation games?

Why it matters: Identifies market trends and potential differentiation opportunities. Expected answer: Increased focus on diversity across the industry, with some competitors introducing innovative features. Impact on approach: Would aim to leapfrog competitors with unique, comprehensive solutions.