How can Sabre enhance its SabreSonic reservation system to streamline the check-in process for airlines?

Introduction

To enhance Sabre's SabreSonic reservation system and streamline the check-in process for airlines, we need to conduct a comprehensive analysis of the current system, identify pain points, and develop innovative solutions. I'll approach this by first clarifying the context, then segmenting users, analyzing pain points, generating solutions, evaluating and prioritizing those solutions, and finally proposing metrics for measurement.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the specific airlines using SabreSonic. Could you provide more information on the types and sizes of airlines currently using the system?

Why it matters: Different airlines may have varying needs and pain points in their check-in processes. Expected answer: A mix of large international carriers and smaller regional airlines. Impact on approach: Would tailor solutions to accommodate diverse airline operations and passenger volumes.

• Considering user behavior, I'm curious about the current check-in channels supported by SabreSonic. Can you elaborate on whether it includes mobile, web, kiosk, and counter check-ins, and their relative usage?

Why it matters: Understanding the most used channels helps prioritize improvements. Expected answer: All channels are supported, with mobile and web growing rapidly. Impact on approach: Would focus on enhancing digital channels while ensuring seamless integration across all touchpoints.

• Regarding pain points and market position, how does SabreSonic's check-in process currently compare to competitors like Amadeus Altéa?

Why it matters: Identifies areas where we can gain a competitive edge. Expected answer: SabreSonic is strong in some areas but lags in mobile experience and integration. Impact on approach: Would prioritize mobile enhancements and better cross-channel integration.

• Thinking about company alignment, what are Sabre's key strategic goals for SabreSonic in the next 2-3 years?

Why it matters: Ensures our improvements align with broader company objectives. Expected answer: Increase market share, improve customer satisfaction, and boost operational efficiency. Impact on approach: Would focus on solutions that drive these key metrics.