How might Sabre upgrade its GetThere corporate travel booking platform to better serve the needs of business travelers?

Introduction

To upgrade Sabre's GetThere corporate travel booking platform for better serving business travelers, we need to conduct a comprehensive analysis of user needs, pain points, and potential solutions. I'll approach this by examining key stakeholders, identifying critical pain points, generating innovative solutions, and proposing metrics to measure success. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking GetThere might be facing challenges in user adoption or engagement. Could you share some insights on the current user satisfaction levels and retention rates?

Why it matters: Helps determine if we should focus on improving existing features or adding new ones. Expected answer: Moderate satisfaction with room for improvement, retention rates around 70%. Impact on approach: Would prioritize enhancing core functionalities over expanding feature set.

• Considering the evolving nature of business travel, I'm curious about the primary use cases for GetThere. Are we seeing any shifts in booking patterns or preferences, especially post-pandemic?

Why it matters: Identifies changing user needs and potential new opportunities. Expected answer: Increase in bleisure trips, demand for more flexible booking options. Impact on approach: Would focus on integrating flexibility and personalization features.

• Given the competitive landscape in corporate travel booking, I'm wondering about GetThere's unique value proposition. What are the key differentiators that set it apart from competitors like Concur or Egencia?

Why it matters: Helps align improvements with core strengths and market positioning. Expected answer: Strong integration with GDS, robust policy compliance features. Impact on approach: Would leverage these strengths while addressing gaps in user experience.

• Considering Sabre's broader ecosystem, how does GetThere fit into the company's overall strategy and product portfolio?

Why it matters: Ensures alignment with company-wide objectives and potential synergies. Expected answer: Key part of Sabre's corporate travel offering, opportunities for cross-product integration. Impact on approach: Would explore integration possibilities with other Sabre products for a more seamless experience.