how would you define the success of electronic arts's cross-platform play feature?

Introduction

Defining the success of Electronic Arts' cross-platform play feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product feature, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Electronic Arts' cross-platform play feature allows gamers to play together across different gaming platforms (e.g., PlayStation, Xbox, PC) for supported titles. This feature aims to break down barriers between gaming ecosystems, expanding player pools and enhancing social connections.

Key stakeholders include:

• Gamers: Seeking larger player bases and ability to play with friends regardless of platform
• EA: Aiming to increase engagement, retention, and potentially game sales
• Platform holders (Sony, Microsoft, etc.): Balancing ecosystem control with player demands
• Game developers: Adapting games for cross-platform compatibility

User flow:

1. Player launches a supported EA game
2. Selects multiplayer mode and chooses cross-platform option
3. Matchmaking system pairs players across platforms
4. Players engage in gameplay together

This feature aligns with EA's strategy to create more connected gaming experiences and expand their player base. It also responds to growing player demand for cross-platform play, keeping EA competitive with other publishers like Activision and Epic Games who have implemented similar features.

Product Lifecycle Stage: Growth - Cross-platform play is gaining traction but still expanding to more titles and refining implementation.

Software-specific context:

• Platform integration: Requires collaboration with platform holders for API access
• Networking infrastructure: Needs robust backend to handle cross-platform connections
• Security considerations: Must ensure fair play and account protection across ecosystems