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Product Management Analytics Question: Defining success metrics for FuboTV's multi-view streaming feature
Image of author vinay

Vinay

Updated Nov 30, 2024

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how would you define the success of fubotv's multi-view functionality?

Product Success Metrics Medium Member-only
Metric Definition Product Strategy Data Analysis Streaming Sports Entertainment Digital Media
User Engagement Product Analytics Streaming Metrics OTT FuboTV

Introduction

Defining the success of fuboTV's multi-view functionality requires a comprehensive approach that considers various stakeholders and metrics. To effectively evaluate this product feature, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

FuboTV's multi-view functionality allows users to watch multiple live streams simultaneously on a single screen. This feature is particularly valuable for sports enthusiasts who want to follow multiple games or events concurrently.

Key stakeholders include:

  • Users: Sports fans seeking an immersive, customizable viewing experience
  • Content providers: Leagues and networks partnering with fuboTV
  • Advertisers: Seeking engaged audiences and ad impressions
  • FuboTV: Aiming to differentiate its offering and increase user engagement

User flow:

  1. User logs into fuboTV account
  2. Selects multi-view option from the main interface
  3. Chooses desired channels/streams to display simultaneously
  4. Customizes layout and audio preferences
  5. Engages with content, potentially switching between streams or adjusting view

This feature aligns with fuboTV's strategy to position itself as the premier streaming platform for sports enthusiasts. It differentiates fuboTV from competitors like YouTube TV or Hulu + Live TV, which typically don't offer such advanced viewing options.

In terms of the product lifecycle, multi-view functionality is likely in the growth stage. It's past initial launch but still has room for refinement and increased adoption.

Software-specific context:

  • Platform: Primarily smart TVs and streaming devices (e.g., Roku, Apple TV)
  • Integration points: Live streaming infrastructure, user account systems, content rights management
  • Deployment model: OTT (Over-The-Top) streaming application

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