How would you define the success of Indeed.com's Company Pages for businesses?

Introduction

Defining the success of Indeed.com's Company Pages for businesses is crucial for evaluating the effectiveness of this feature in the broader context of Indeed's mission to help people get jobs. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Indeed's Company Pages are profiles that businesses can create and manage on Indeed.com to showcase their company culture, job openings, and employee reviews. This feature serves multiple stakeholders:

1. Employers: Attract top talent and manage their employer brand
2. Job seekers: Research potential employers and find suitable job opportunities
3. Indeed: Generate revenue through promoted job listings and maintain platform stickiness

The user flow typically involves:

1. Employers creating and optimizing their company page
2. Job seekers discovering and engaging with company pages during their job search
3. Employers monitoring page performance and adjusting their strategy

Company Pages fit into Indeed's broader strategy of being a comprehensive job search platform, differentiating from competitors like LinkedIn or Glassdoor by focusing more on job listings while still offering company insights.

In terms of product lifecycle, Company Pages are in the growth stage, with ongoing feature enhancements and increasing adoption rates.