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Product Management Analytics Question: Measuring success of Indeed's Job Alerts feature using engagement metrics
Image of author vinay

Vinay

Updated Jan 1, 2025

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Asked at Indeed

12 mins

How would you measure the success of Indeed.com's Job Alerts feature?

Product Success Metrics Medium Member-only
Metrics Definition Data Analysis Stakeholder Management Job Search HR Tech Online Recruitment
User Engagement Product Analytics Metrics Job Search Indeed

Introduction

Measuring the success of Indeed.com's Job Alerts feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context (5 minutes)

Indeed.com's Job Alerts feature is a personalized notification system that informs users about new job postings matching their specified criteria. Key stakeholders include:

  1. Job seekers: Motivated to find relevant job opportunities efficiently
  2. Employers: Seeking to attract qualified candidates quickly
  3. Indeed.com: Aiming to increase user engagement and platform stickiness

User flow:

  1. User creates a job alert by specifying job title, location, and other preferences
  2. Indeed's algorithm matches new job postings with user criteria
  3. User receives email or push notifications with relevant job listings
  4. User clicks on alerts to view full job details and potentially apply

This feature aligns with Indeed's broader strategy of connecting job seekers with employers while improving the job search experience. Compared to competitors like LinkedIn or Glassdoor, Indeed's Job Alerts are known for their frequency and customization options.

Product Lifecycle Stage: Mature - Job Alerts have been a core feature of Indeed for years, but there's ongoing refinement to improve relevance and user experience.

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