Introduction
Defining the success of Modalku's peer-to-peer lending platform requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Modalku is a peer-to-peer lending platform operating in Indonesia, connecting individual and institutional lenders with borrowers, primarily small and medium enterprises (SMEs). The platform facilitates loan origination, underwriting, and servicing.
Key stakeholders include:
- Borrowers (SMEs): Seeking accessible financing
- Lenders: Looking for investment opportunities
- Modalku: Aiming for sustainable growth and profitability
- Regulators: Ensuring financial stability and consumer protection
User flow:
- Borrowers apply for loans, providing financial information
- Modalku assesses creditworthiness and sets loan terms
- Lenders review loan opportunities and invest
- Modalku facilitates loan disbursement and repayment collection
Modalku's platform aligns with Indonesia's push for financial inclusion and SME growth. It competes with traditional banks and other fintech platforms, differentiating through technology-driven risk assessment and a user-friendly interface.
Product Lifecycle Stage: Growth - Modalku is expanding its user base and loan volume, but still faces challenges in scaling operations and managing risk.
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