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Product Management Metrics Question: Defining success for Skillshare's course recommendation algorithm
Image of author vinay

Vinay

Updated Dec 2, 2024

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how would you define the success of skillshare's course recommendation algorithm?

Product Success Metrics Medium Member-only
Metric Definition Data Analysis Product Strategy EdTech Online Learning Content Platforms
User Engagement Data Analysis Product Metrics Edtech Recommendation Algorithms

Introduction

Defining the success of Skillshare's course recommendation algorithm is crucial for optimizing user engagement and platform growth. To approach this product success metrics problem effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

Skillshare's course recommendation algorithm is a key feature of their online learning platform. It aims to suggest relevant courses to users based on their interests, past behavior, and learning goals. The algorithm plays a crucial role in user engagement and retention.

Key stakeholders include:

  1. Users: Seeking personalized learning experiences
  2. Course creators: Wanting their content to reach the right audience
  3. Skillshare: Aiming to increase user engagement and retention

User flow:

  1. User logs in and views their dashboard
  2. Algorithm analyzes user data and generates recommendations
  3. User browses recommended courses and selects one to enroll

The recommendation algorithm fits into Skillshare's broader strategy of becoming the go-to platform for creative learning. It directly impacts user satisfaction and platform stickiness.

Compared to competitors like Udemy or Coursera, Skillshare's focus on creative skills and project-based learning makes personalized recommendations even more critical.

Product Lifecycle Stage: The recommendation algorithm is likely in the growth stage, with ongoing refinements and improvements based on user data and feedback.

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