How might we improve Strava's social sharing capabilities to foster stronger connections within athletic communities?

Introduction

To improve Strava's social sharing capabilities and foster stronger connections within athletic communities, we need to analyze the current user experience, identify pain points, and develop innovative solutions that align with user needs and company goals. I'll approach this challenge systematically, focusing on user segmentation, pain point analysis, solution generation, and measurement strategies.

Step 1

Clarifying Questions (5 mins)

• Looking at Strava's position in the market, I'm thinking about the primary motivation for this initiative. Could you share more about the key business objectives driving this focus on improving social sharing capabilities?

Why it matters: Determines whether we prioritize user engagement, retention, or acquisition Expected answer: Improving user retention and increasing daily active users Impact on approach: Would focus on enhancing existing user experience rather than attracting new users

• Considering the diverse user base of Strava, I'm curious about the current usage patterns of social features. Can you provide insights into the percentage of users actively engaging with social sharing features and how this varies across different user segments?

Why it matters: Helps identify which user segments to target and potential growth areas Expected answer: 30% of users regularly use social features, with higher engagement among competitive athletes Impact on approach: Would tailor solutions to increase engagement among less active users while maintaining value for power users

• Given the evolving landscape of social media and privacy concerns, I'm interested in understanding any specific user feedback or concerns regarding Strava's current social sharing features. Have there been any notable issues or requests from the community?

Why it matters: Identifies potential barriers to adoption and areas for improvement Expected answer: Users have expressed interest in more granular privacy controls and integration with other platforms Impact on approach: Would prioritize privacy enhancements and explore cross-platform sharing options

• Considering Strava's unique position in the fitness app market, I'm curious about how the company views its role in fostering athletic communities. Is the goal to become a standalone social network for athletes, or to complement existing social platforms?

Why it matters: Defines the scope and direction of potential solutions Expected answer: Strava aims to be the primary platform for athletic community building while integrating with other social networks Impact on approach: Would focus on developing unique, sports-specific social features while maintaining interoperability with major social platforms