.png){kind=logo}
Introduction
Measuring the success of Electronic Arts' (EA) platform is crucial for understanding its performance and guiding strategic decisions. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
EA's platform serves as a digital ecosystem for gamers, developers, and publishers. It encompasses game distribution, social features, and services like EA Play. Key stakeholders include:
- Gamers: Seeking entertainment, social connections, and value
- Game developers: Looking for distribution and monetization
- EA shareholders: Expecting revenue growth and market share
- Partners: Seeking mutually beneficial relationships
User flow typically involves account creation, game browsing/purchase, download/installation, gameplay, and social interactions. The platform is central to EA's digital transformation strategy, competing with Steam, Epic Games Store, and console-specific marketplaces.
In terms of product lifecycle, the EA platform is in the growth stage, continuously expanding its features and user base. As a software product, it relies on cloud infrastructure, requires regular updates, and integrates with various game engines and payment systems.
Subscribe to access the full answer
Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$66.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question
