How would you measure the success of Too Good To Go's surprise bag feature?

Introduction

Measuring the success of Too Good To Go's surprise bag feature requires a comprehensive approach to product success metrics. This innovative feature aims to reduce food waste while providing value to both consumers and businesses. To effectively evaluate its performance, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Too Good To Go's surprise bag feature is a core component of their food waste reduction platform. It allows restaurants, cafes, and grocery stores to sell surplus food at a discounted price to consumers, who receive a "surprise" assortment of items.

Key stakeholders include:

1. Consumers: Seeking affordable, varied meals while reducing waste
2. Food businesses: Aiming to minimize losses from unsold inventory
3. Too Good To Go: Driving platform growth and environmental impact
4. Environment: Benefiting from reduced food waste

User flow:

1. Businesses list available surprise bags
2. Consumers browse and purchase bags through the app
3. Users collect their bags from the business during a specified time window

This feature aligns with Too Good To Go's mission to reduce food waste and create a win-win situation for businesses and consumers. Compared to competitors like Olio or Karma, the surprise element adds a unique twist to the concept.

Product Lifecycle Stage: Growth - The feature is established but still expanding its user base and partner network.