What metrics would you use to evaluate Too Good To Go's restaurant partner onboarding process?

Introduction

Evaluating Too Good To Go's restaurant partner onboarding process requires a comprehensive approach to product success metrics. I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Too Good To Go is a mobile app that connects consumers with restaurants and food retailers to reduce food waste. The restaurant partner onboarding process is crucial for expanding the platform's reach and impact.

Key stakeholders:

• Restaurants: Seeking to reduce food waste and generate additional revenue
• Too Good To Go: Aiming to grow its network and increase impact
• Consumers: Looking for affordable, quality meals while reducing waste

User flow:

1. Restaurant discovers Too Good To Go
2. Restaurant signs up and provides necessary information
3. Too Good To Go verifies and approves the restaurant
4. Restaurant sets up their profile and starts listing surplus food

This process is vital to Too Good To Go's mission of reducing food waste and aligns with their strategy of creating a win-win-win situation for businesses, consumers, and the environment.

Competitors like Olio and Karma have similar onboarding processes, but Too Good To Go's focus on restaurants and its established brand may give it an advantage.

Product Lifecycle Stage: Growth - Too Good To Go is expanding rapidly in multiple markets, focusing on increasing its restaurant partner base.