Why has the average number of meals saved per user on Too Good To Go declined from 3 to 2 per week since the latest app update?

Introduction

The decline in average meals saved per user on Too Good To Go from 3 to 2 per week since the latest app update is a critical issue that demands immediate attention. This decrease directly impacts our core mission of reducing food waste and affects user engagement, potentially leading to reduced retention and revenue. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term solutions.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking the app update might be directly related. When exactly was the latest update released?

Why it matters: Establishes a clear timeline for the issue. Expected answer: Within the last 1-2 months. Impact on approach: Helps narrow down potential causes related to the update.

• Considering user segments, I'm curious if this decline is uniform across all user types. Have you noticed any differences in the impact on frequent vs. occasional users?

Why it matters: Identifies if the issue affects all users equally or specific segments. Expected answer: The decline is more pronounced among frequent users. Impact on approach: May lead to focusing on features that heavy users rely on more.

• Regarding the metric itself, has there been any change in how "meals saved" is calculated or tracked since the update?

Why it matters: Ensures we're comparing apples to apples in our data. Expected answer: No changes in the metric calculation. Impact on approach: If changed, we'd need to reassess our baseline data.

• Thinking about user feedback, have you seen any significant changes in app store ratings or direct user complaints since the update?

Why it matters: Provides qualitative data to complement our quantitative metrics. Expected answer: Some increase in negative feedback related to specific features. Impact on approach: Would guide us to investigate those specific features more closely.