how would you measure the success of tradeshift's tradeshift core feature?

Introduction

Measuring the success of Tradeshift's Core feature is crucial for understanding its impact on the company's overall business objectives and user satisfaction. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Tradeshift Core is a cloud-based platform that digitizes and automates accounts payable and accounts receivable processes for businesses. It serves as the foundation for Tradeshift's suite of supply chain management solutions, enabling seamless collaboration between buyers and suppliers.

Key stakeholders include:

1. Buyers (enterprise customers)
2. Suppliers
3. Tradeshift's internal teams (product, sales, customer success)
4. Investors

The user flow typically involves:

1. Onboarding: Buyers and suppliers register and set up their accounts.
2. Document exchange: Users upload, send, and receive invoices, purchase orders, and other trade documents.
3. Workflow automation: The system processes documents, routes them for approval, and integrates with existing ERP systems.
4. Payment initiation: Once approved, payments can be initiated through the platform.

Tradeshift Core aligns with the company's strategy of digitizing global trade and improving supply chain efficiency. It competes with traditional EDI providers and newer fintech platforms like Coupa and Ariba, differentiating itself through its network effects and flexible architecture.

The product is in the growth stage of its lifecycle, focusing on expanding its user base and enhancing features to drive adoption and retention.

Software-specific context:

• Platform: Cloud-based, multi-tenant architecture
• Integration points: ERP systems, banking platforms, analytics tools
• Deployment model: SaaS with customization options for enterprise clients