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Product Management Root Cause Analysis Question: Investigating sudden drop in Clash of Clans daily active users

Why has the daily active user count for Clash of Clans dropped by 15% over the past week?

Data Analysis Problem Solving Strategic Thinking Mobile Gaming Free-to-Play Social Gaming
Product Strategy Data Analysis Mobile Gaming User Retention Root Cause Analysis

Introduction

The sudden 15% drop in daily active users for Clash of Clans over the past week is a critical issue that demands immediate attention. As we dive into this analysis, we'll systematically explore potential causes, gather relevant data, and develop a strategic plan to address the root cause while considering both short-term fixes and long-term implications for the game's ecosystem.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a recent game update. Has there been any significant update or change to the game in the past week or two?

Why it matters: Updates can often cause user disruption or bugs. Expected answer: Yes, there was a major update. Impact on approach: If yes, we'd focus on update-related issues; if no, we'd look at other factors.

  • Considering user segments, I'm curious about the distribution of the drop. Is the 15% decrease uniform across all user segments, or are certain groups more affected?

Why it matters: Helps identify if the issue is global or segment-specific. Expected answer: The drop is more pronounced in newer players. Impact on approach: If segmented, we'd tailor solutions to specific user groups.

  • Given the competitive nature of mobile gaming, I'm wondering about external factors. Have there been any significant releases or promotions from competing games recently?

Why it matters: External competition could explain user attrition. Expected answer: No major competitor activities noted. Impact on approach: If yes, we'd consider competitive strategies; if no, we'd focus more on internal factors.

  • Thinking about technical issues, I'm concerned about potential server problems. Have there been any reported server outages or performance issues in the past week?

Why it matters: Technical problems can directly impact user engagement. Expected answer: Some minor server instability reported. Impact on approach: If yes, we'd prioritize technical solutions; if no, we'd look more at game design or user experience factors.

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